Savage Bluff Craft Brewing Company Logo

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This customer received 17 logo designs from 4 designers. They chose this logo design from R16 as the winning design.
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Logo Design Brief
I would like a logo for a craft brewing company called Savage Bluff Brewing.
Logo Use: for corporate communications (websites, emails, etc) and for product labels. Thus scalable up to about A4 (?)
* Logo Concept: “savage” koala (possibly a caricature as we intend this to be humorous?) atop a bluff aggressively swatting at birds (after Kong atop Empire State swatting at planes),
- birds: crows but consider magpies as they do attack/swoop,
- bluff: a hill/mountain with a broad steep cliff face (see image examples) in the style of Barn Bluff, Precipitous Bluff, Scott’s Bluff, etc.
* Aspect Ratio: needs to view well on a 330ml bottle (I guess we need to consider whether logo on a bottle label goes behind text or next to text so we should look at a selection of existing beer labels)
* Colour: Restricted or Monochrome (designer choice)
Updates
Project Deadline Extended Reason: We have received several viable designs however they each have a significant flaw where they do not comply with the brief. Upon review of the brief we consider that some additional supporting imagery could help designers produce a better result. Added Sunday, August 6, 2017
Target Market(s)
Craft beer drinkers
Industry/Entity Type
It Company
Logo Text
Savage Bluff Brewing Company
Logo styles of interest
Character Logo
Logo with illustration or character


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- n/a
Nice to have
- See images
Should not have
- Anything offensive