Vitamin and Supplement Company needs a new logo design
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This customer received 220 logo designs from 80 designers. They chose this logo design from Artisy as the winning design.
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Logo Design Brief
Our company acquired Fitness First USA, a sports nutrition online retailer, recently, and we would like to update the look and feel of the company. We have added several new categories, to encompass complete health and wellness. Our company is focused on not only providing the best tools to help you become the healthiest you yet, we provide education on what to take, why to take it, nutrition and fitness help. Our logo should have text as well as an image we can use separately that will be recognized as the Fitness First USA brand (Think the "BB" for Body Building .com). Our largest competitors would be BB, and The Vitamin Shoppe. We are not color specific, but you may incorporate red and blue to bring in the patriotism of the American Flag. The current logo is very outdated in color and design, and we would like something completely different.
Target Market(s)
Fitness, Holistic, Healthy, Health and Wellness-- People looking to get/remain healthy and fit.
Industry/Entity Type
Health And Wellness
Logo Text
Fitness First USA
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Text: Fitness First USA, and an actual picture logo that we can use to brand the company.
Nice to have
- elements of red and blue for America. PLEASE NOTE: the concepts attached are logos that have been previously submitted to us that we aren't satisfied with. These are attached as concepts that could work, but need tweaking. We don't want something too focused on bodybuilding, and the logo with the "F" as the logo would have trademarking issues due to Facebook's F.