• US$150

• 121 designs

• 46 designers

---

Logo Design Brief

We are opening up a new type of men's health clinic that specializes in male performance enhancement through testosterone therapy, supplementation, health screenings and nutrition. The business is focused on directly appealing to men's desire to reclaim their past vigor, competitive drive, sexual performance and healthy appearance.

The tag line for our company and our marketing campaign is "RECLAIM YOUR GAME". "Game" is any man's perception of what is it is he feels he has lost due to aging and low testosterone. So, an executive might want to recapture his drive and ability to focus on multiple large projects, an athlete might want to be able to compete with the younger guys, a husband might want better performance with his wife, a salesman might want to be able to recapture a more vigorous appearance and demeanor, etc. "Game" means different things to different men.

The clinic will be very upscale in appearance with a lounge that is geared towards an affluent clientele. A concierge service is also provided where healthcare workers for the clinic can visit our clients at their place of business or home for convenience' sake. We will be doing on-site promotions at health clubs, golf courses, corporate events and trade shows which will feature staff and a vehicle outfitted for drawing blood for lab testing as well as sharing marketing materials with potential clientele.

Colors, fonts and images should reflect masculinity, boldness, strength, etc. We are not hiding the fact that there are rather primal reasons for men wanting this therapy. The philosophy of the clinic is for men to recapture that focused aggression, virility and drive that they need to win in everything. Subtle visual references to classic (Greek, Roman, etc.) ideals of masculinity are welcome in the design.

Target Market(s)

Men, aged 35-100. Income range $70k a year and up.

Industry/Entity Type

Health And Wellness

Logo Text

Optimum Men's Health Clinic with the tag line "Reclaim Your Game" incorporated into the design.

---

Logo styles of interest

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Easy to identify tag line. A logo image that is well suited for company branded supplements, uniforms, etc.