Bringing the Best Coconut water to the US market. we are COCO4USA, and we need the BEST packa for ou

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This customer received 36 packaging designs from 10 designers. They chose this packaging design from ArtisanGraphicDesign as the winning design.

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Packaging Design Brief

We need a packaging design for COCO4USA, which is the name of the Coconut water brand. This product is naturally FAT FREE and CHOLESTEROL FREE.

The package should have coconut trees/ocean and natural elements. It should look very appealing from a distance and should stand out. The major competitors are VITACOCO, ZICO and ONE. Please ensure that the packaging has a natural look. Please look at the labels of the competitors and ensure that it is different and it stands out


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Updates

Project Deadline Extended
Reason: i waiting for signature to be downloaded.
Added Sunday, November 03, 2013

Target Market(s)

The audience is the youth[to help them change from softdrinks to a more healthy drink], housewife, and all age groups.

Industry/Entity Type

Product


Look and feel

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Personable
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Feminine
Masculine
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Conservative
Economical
Upmarket

Requirements
Must have
  • On the 2 main sides of the pack please ensure following is included near the LOGO

    1.FAT FREE, GLUTEN FREE & CHOLESTEROL FREE
    2. Naturally occurring ELECTROLYTES to enhance hydration.[ VERY IMPORTANT LINE]
    3. 100% Natural Coconut Water.
    4. Never from Concentrate

    ON THE SIDE OF THE PACKAGE WHICH HAS THE NUTRITION FACTS : Please include the following:
    [ You may decide the appropriate order]
    COCO4USA has more potassium than a banana
    COCO4USA is full of naturally occurring electrolytes like Potassium,Magnesium, Phosphorus & Calcium
    COCO4USA is the nature's sports drink for all ages but without all the caffeine and sugar in it.


    On one side of the package , please include the following as the owner's story:

    Self-made entrepreneur Armaan Shaviri grew up on a coconut farm, enjoying the health benefits of coconut water. While working long hours to put him self through college, he often missed meals but never skipped his replenishing drink of coconut water. Today, Armaan wants everyone to experience those same health benefits of coconut water with Coco4USA, a Fat-Free, Gluten Free, Cholesterol-Free and a great-tasting way to enhance hydration, making it the instinctive drink for all generations.



    After the Nutrition facts , please state the following in the same order as it appears below:

    Contains only natural ingredients, taste and color may vary.

    Produced for:
    COCO4USA, Inc.
    55 Old Nyack Turnpike
    Suite 610
    Nanuet, NY 10954
    www.COCO4USA.com

    Produced in India
Nice to have
  • coconut trees, ocean, sunshine etc

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