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A farm & winery needs two, new similar but distinct logos
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This customer received 56 logo designs from 18 designers. They chose this logo design from DesignMX (Renan Mejia) as the winning design.
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C$350
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56 designs
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18 designers
Logo Design Brief
Johnston's Cranberry Marsh is a family-owned cranberry farm in Ontario, Canada. The brand values are quality, family and environmental stewardship. Muskoka Lakes Winery was founded on the idea of 'terroir' - or taste of place. Wines should reflect the land that produced them and, since grapes don't grow in Muskoka, the winery works primarily with cranberries and blueberries. Johnston's Cranberry Marsh & Muskoka Lakes Winery are two parts of the same company. Logos are used together and separately. Because they can appear together, they need to compliment each other.
Updates
Project Deadline Extended
Reason: We want time to review, vote and provide more feedback.
Added Friday, July 21, 2017
Target Market(s)
Foodies, people interested in local food, non-traditional wine consumers, people with a connection to Muskoka - iconic cottage country.
Industry/Entity Type
Farm
Logo Text
Johnston's Cranberry Marsh on one logo and Muskoka Lakes Winery on the other
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The logos need to compliment each other but be somewhat distinct.
Nice to have
- I have included our old logos as well as logos from different companies. We have used cranberries as our logo image, but that doesn't have an emotional impact. I included the Clear Lake logo because the image of the boy jumping into the lake evokes an emotional response and speaks to summer, nostalgia, clear, clean water, etc. The two 'Muskoka' logos have been included because they use the 'iconic' Muskoka chair in their design. The Stony Creek logo uses a heron, which is a marshland creature and may speak to environmental stewardship as well as the historic name 'crane berry.' (cranberries were named after the sandhill cranes native to the cranberry bogs). I'd like the logos to convey a brand message and/or evoke an emotional response.
- I'd like to get away from the borders and create a more open logo design. It might be possible to include cranberries in a logo image to make it unique.
