• A$270

• 179 designs

• 70 designers

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Logo Design Brief

Need a logo for an App and Website. The logo must include an "icon" suitable for Android and Apple mobile devices. The "icon" can be part of the logo or 'standalone' for use on the App stores.

I visualise the icon as including elements that are unique to the brand and convey the message of the words "Best Way To Go". (obviously you can't fit the words on the icon). Although the icon is square, please consider a background where the square is rotated 45 degrees, or no background at all, with elements that will stand out on light or dark backgrounds.

I also think that the letters need to be very bold so that they are easily read on say a 'billboard'.

I am looking for a “fun but professional” appearance. I like the colours of navy blue and deeper reds, but I will leave it to your expertise, although I think the colours need to be bold, not pastille. Something that does not appear to be 'cheap' but should be “middle of the road” in terms of “brand persona”.

In other words, a ‘brand persona” that’s a little bit upmarket but not too upmarket!

Above all I don't want plain letters that are boring, but nor do I want some mixture of letters that cannot be read from a distance. I don't mind if the letters are custom designed or modified from other fonts

So, something that is unique, smart and conveys the message of being fast and easy to use, to go and stay anywhere in the world (please do not use an image of a globe!)

If you need to clarify anything, then please ask.

Target Market(s)

"Best Way To Go" is for use on an accommodation booking and travel app and website. It is aimed at people across wide demographics (families, couples, businesspeople etc), using all types of accommodation
from campsites, to motels, to condos, to international hotels. (a megastore, a "one-stop-shop, that contains all accommodation)

Industry/Entity Type

Travel Industry

Logo Text

Best Way To Go

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Font styles to use

Other font styles liked:

• Any font or custom letters you think appropriate. I am open minded.

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Please note that the primary purpose of the system is to search, find and book accommodation, so please we do not want to have images of planes and birds in the icon. The logo must include an "icon" suitable for Android and Apple mobile devices. The "icon" can be part of the logo or 'standalone' for use on the App stores.
• I visualise the icon as including elements that are unique to the brand and convey the message of the words "Best Way To Go". (obviously you can't fit the words on the icon). Although the icon is square, please consider a background where the square is rotated 45 degrees, or no background at all, with elements that will stand out on light or dark backgrounds.
• I also think that the letters need to be very bold so that they are easily read on say a 'billboard'.
• I also think that the letters need to be very bold so that they are easily read on say a 'billboard'.
• I am looking for a “fun but professional” appearance. I like the colours of navy blue and deeper reds, but I will leave it to your expertise, although I think the colours need to be bold, not pastille. Something that does not appear to be 'cheap' but should be “middle of the road” in terms of “brand persona”.
• In other words, a ‘brand persona” that’s a little bit upmarket but not too upmarket!
• Above all I don't want plain letters that are boring, but nor do I want some mixture of letters that cannot be read from a distance. I don't mind if the letters are custom designed or modified from other fonts
• So, something that is unique, smart and conveys the message of being fast and easy to use, to go and stay anywhere in the world (please do not use an image of a globe!)

Should not have

• Please note that the primary purpose of the system is to search, find and book accommodation, so please we do not want to have images of planes and birds in the icon.