PREVENTING FALLS IN YOUR HOME / MAKING YOUR HOME SAFER
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This customer received 18 flyer designs from 8 designers. They chose this flyer design from Brisbane Graphic as the winning design.
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Flyer Design Brief
We sell, and install grab bars for only $99 each in the home. Statistics to present: 2.8 million people are treated in emergency rooms annually for falls. 800,000 are hospitalized because of fall injury. 95% of hip fractures are caused by falling. I would like a 1 page marketing piece containing a cartoon like male slipping backwards holding on to shower curtain which is bending curtain rod that cannot support him. Then as a don't and do,same man wisely entering tub using grab bar. Slipping on stairs, trying to grab onto whatever won't hold him would be another scenario.
Included in piece would be above fall statistics separated into bursts, reminder that grab bars can be installed in any room including the garage and a star burst of Only $99, includes bar and installation and
Target Market(s)
over 50 year old market butpredominantly elderly population
Industry/Entity Type
Home Health Care
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- instant recognition that a grab bar can prevent serious falls and hip fracture. The cartoon characterization must make instant understanding without reading text
Nice to have
- large print
- concise message
- not a lot of reading to understand
- cartoons in circle with line through don' t circle Ie. no swimming
Should not have
- small print
- congested page