• £110

• 97 designs

• 27 designers

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Logo Design Brief

Design a Logo for Awesome Experiences as per attached briefing documents for use on our website, emails and marketing collateral. We are seeking designs for a new or updated Logo for Awesome Experiences (please remove .com) to go with the website layout ideas attached and other marketing materials. The website will exhibit the same brand values. The Logo could be a refresh or development of the current one with new or extra colours and elements, or be completely new, but must meet the guidelines below and appeal to our target clients.
The logo needs to:
• Express the brand values: vibrant, inspirational, high quality/elegant, upscale, cultured, aspirational, and contemporary – even somewhat ‘hip’.
• Be instantly recognisable and different from other brands (travel and other) and ideally instantly communicate the brand proposition and target customer base.
• Appeal to our core 25-55 affluent businesspeople demographic
• Work in the UK, US/Canada and Australia/NZ and ultimately in mainland Europe.
• Use fonts and colours that are easily reproduced both online and in print
• The ‘A’ and ‘X’ are key features, must be prominent – elongate/exaggerate the upper right and lower left corners of the X - this may help make it distinctive.
• The A and X should sit on top of the company name ‘Awesome Experiences'. Either link Awesome Experiences with the strapline... in less than 7 days’ or place... in less than 7 days underneath the company name, try versions that separate the name from the strapline and vice-versa.
• Avoid looking like: American Airlines, BA, Delta logos and colour schemes.

Target Market(s)

See Brief. Cash-rich time-poor adult business and professional people, typically aged 25-55, both couples and singles and some affluent family groups, who are interested in active or mind-expanding vacations and unique ‘once in a lifetime’ experiences.

Millennials (18-35): high-spending, high disposable income. They use experiential holidays as a source of status & social currency via social media. They are more social responsibility conscious than other generations and time-poor due to long working hours.

Generation X (30-50): higher earning, but have greater responsibilities both at work and at home than Millennials, which also limits their ability to take long vacations. Many of these people now want to have (before I kick the) ‘Bucket List‘ experiences that are time -or location-specific, exciting memorable and newsworthy to family and friends, but are frequently too complex or time-consuming to organise themselves.

 
Clients Summary:
 Cash-rich time-poor working people aged 25-55, interested in active or mind-expanding vacations & unique experiences. Couples or singles, and sometimes in family groups.
 Wanting ‘once in a lifetime’ or (before I kick the) ‘Bucket List‘ experiences that are time or location-specific, exciting and newsworthy, but often complex, labour intensive to organise and difficult to fit into hectic work life.
 Millennials (18-35) are high-spending, high disposable income. They use experiential holidays as a source of status & social currency via social media. They are more social responsibility conscious than other generations and time-poor due to long working hours.
 Generation X (30-50) are higher earning, but have greater responsibilities both at work and at home than Millennials, which also limits their ability to take long vacations

Industry/Entity Type

Travel Industry

Logo Text

See brief

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See Brief

Nice to have

• See brief

Should not have

• See Brief

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Files

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