• £235

• 124 designs

• 48 designers

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Logo Design Brief

Recently launched specialty coffee brand is looking for a logo. Based in the UK, this specialty coffee is branded as "Aviator" and we are looking for an aviation/air force inspired logo to build the brand and website around.

The logo must contain the words "Aviator" and "Coffee", and must be more of a "hipster", "rustic", or "industrial" feel to match the brands of other specialty or artisan coffee roasters.

Colours for the logo would ideally be metallic or dark - the logo will be printed onto a light brown (or kraft) coffee bag and colours must be suitable for this purpose.

The key factor is that this logo cannot be too formal, it must be as suitable in a coffee shop as it would be in the home of a retail customer - the aim of the brand is to develop its own chains of coffee shops in the future and this logo will be at the core of such property design decisions.

Iconography and typography should reflect aviation in the 20th century, but modern flourishes or refinements also considered.

Attached photos are for guidance only and are not our intellectual property.

Logo Text

Aviator Coffee

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo must contain the words "Aviator" and "Coffee", and must be more of a "hipster", "rustic", or "industrial" feel to match the brands of other specialty or artisan coffee roasters.

Nice to have

• Colours for the logo would ideally be metallic or dark - the logo will be printed onto a light brown (or kraft) coffee bag and colours must be suitable for this purpose.

Should not have

• logo cannot be too formal

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Files

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