Luxury travel and concierge company

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This customer received 102 logo designs from 45 designers. They chose this logo design from GLDesigns as the winning design.
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Logo Design Brief
"In Private Company" is a luxury travel and concierge service company. Aimed at the Ultra High Net Worth Individual (UHNWI), it is an exclusive and very luxurious project - Minimum budget is 500 Euros / day for travel. I am looking for a logo that conveys a sense of luxury without being too much out there - it needs to be elegant and tasteful. Reference websites for inspiration are as follows: http://bonvivant.co.uk/ http://siennacharles.com/ http://www.bluemarbleprivate.com/ http://www.knightsbridgecircle.co.uk/ For colors , I prefer a combination of black / white and deep blue - blue green: https://color.adobe.com/en/Blue-Green-color-theme-6328022/ The logo ideally conveys a sense of exclusivity, mystery, wealth , Elegance, taste. Thank you! ST
Target Market(s)
Luxury - Top end customers
Industry/Entity Type
Travel Industry
Logo Text
In Private Company
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Designer I like: Tom Ford, Saint Laurent, Maje, Sandro, Hedi Slimane, Balenciaga, Givenchy.
Nice to have
- It is an urban project, all about cities, fashion, luxury cars, jewelry, dining, expensive drinks & other items - I do not want to put forth safaris or exotic destinations - it needs to remain citylike.
Should not have
- Designers I can not stand: Versace, Prada, Dior, Vuitton