Logo Design - will be seen by 2+ million users per month!

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This customer received 46 logo designs from 18 designers. They chose this logo design from Bluemedia as the winning design.
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This is a smartphone app in Canada to book a taxi.
The name of the company is CompleteCab.
The slogan is "a really simple app to call them all…"
The 2 primary value propositions are:
1) the app is really simple
2) the app works in every city and town in Canada
- The logo needs to include the name and the slogan.
- The design needs to be luxurious, meaning a person would enjoy seeing that app button on their smartphone.
- The desired background color is Royal Blue but please feel free to experiment.
- We need to use the full size logo in the app and on marketing materials, but also have a smaller logo for the smartphone app button.
Logo Text
CompleteCab
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Needs to reflect that the app is for taxis either through logo or checkered pattern or combination of both.
- Needs to be a Pictorial/combination logo or Emblem logo or Character logo
Should not have
- Should not have yellow and black coloring