A Logo that Springs! International sports and medical device company.

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Contest winning design

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This customer received 489 logo designs from 76 designers. They chose this logo design from Anthony as the winning design.

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Logo Design Brief

At Spring Loaded, we are developing new knee bracing technology that can effectively enhance the strength and power of the leg muscles, for the first time.

Our main knee brace product works by storing energy in a spring-loaded hinge when the user flexes their knee (e.g. into a leg-squat position). This energy is released (in an entirely customizable way), upon extension of the knee, thereby assisting the movement to make it stronger, more powerful, or more explosive.

The possibilities are huge. Our product will allow athletes to do things that previously weren’t possible – for example, executing awesome new tricks in freestyle skiing, jumping higher in basketball, and exploding faster out of the corners in a hockey rink. Paratroopers will be able to fly in faster, land harder, yet completely comfortably with our knee brace absorbing the impact. Manual labourers will be able to lift heavier objects than ever, while their legs remain strong and ready to keep working. Individuals with a movement disability will be able to get out of their chairs to play with their grandchildren, hit the golf course, or dance with their partners.

Check us out here: www.springloadedtech.com

In this project, we want a master logo to simultaneously communicate strength, stability, and energy. We want the logo to entice people enough that they have a sense for why we're unique, and want to know more. We want customers to be proud to display our logo on a t-shirt, the hinge of their knee brace, or a patch on their gym bag. Of course, we'll also be using it on our website, etc.

We're looking for sturdiness, strength, and performance to be communicated in a modern upscale logo. Anything with a spring should have a solid, strong looking spring. Can anything be done as a letter mark/image with the the S? the SL or the SLT? Can a spring be incorporated into the letters in a nice balanced way? Alternatively, designs that portray enhanced mobility will be considered, but nothing sport-specific should be portrayed.

Nothing using heavy shading to create any 3D effects please. THIS IS KEY: All designs should be "rubber-stampable" - to look good if it was stamped, engraved, printed, etc. Balance is key as well.

Info Icon
Updates

A winner to be picked Wednesday.
Added Monday, November 04, 2013

Simplicity and Strength are key!
Added Monday, November 04, 2013

Project Deadline Extended
Added Monday, November 04, 2013

Project Deadline Extended
Reason: We have added a second and third place spot, each with prizes of $100. We'd like some more submissions, and some revisions to the existing submissions. The winners will all be simple designs that can be "rubber-stamped". Blue and Grey are preferred colour schemes. Red also works if you prefer.
Added Thursday, November 21, 2013

Project Deadline Extended
Added Friday, November 22, 2013

We want to make sure that the icon can be seen/understood from 20 feet away, and that it's "rubber-stampable" (in other words, it must  look good on any medium, whether it's engraved, printed, embossed, etc). The shape of the icon should still look good if all colour shading is taken out.


Added Friday, November 22, 2013

All designs should have a simple, (though unique/not generic) balanced icon of some sort. The icon should be able to stand alone. We don't want just a straight letter mark.


Thank you very much for your submissions!

Added Monday, November 25, 2013

Industry/Entity Type

Medical

Logo Text

Either: "Spring Loaded Technology" or simply, "Spring Loaded"


Logo styles of interest
Emblem Logo

Logo enclosed in a shape

Pictorial/Combination Logo

A real-world object (optional text)

Lettermark Logo

Acronym or letter based logo (text only)


Font styles to use
Serif
Sans Serif

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • We're looking for sturdiness, strength, and performance to be communicated in a modern logo. Anything with a spring should have a solid, strong looking spring. Can anything be done as a letter mark/image with the the S? the SL or the SLT? Can a spring be incorporated into the letters in a nice balanced way? Alternatively, designs that portray enhanced mobility will be considered, but nothing sport-specific should be portrayed.
Nice to have
  • NOTE: AFTER this project, which is only focused on our master logo, we are interested in working with the best candidates to develop additional logos that are specific to certain markets/applications, including skiing/snowboarding, hockey, para-trooping, and mobility assistance. We are also interested in re-designing the website. If we like your work, we may hire you back specifically for those jobs (if you're interested).

Files
Download all files - 0.1 MB
STORAGE_URL/BRIEF_UPLOADS/277357_BLOB_BRIEF250040
blob Friday, 25 October 2013 13:00:40
Friday, October 25, 2013
STORAGE_URL/BRIEF_UPLOADS/277357_BLOB_BRIEF251351
blob Friday, 25 October 2013 13:13:51
Friday, October 25, 2013
Payments
1st place
US$360
2nd place
US$100
3rd place
US$100
Participation payments x 3
US$20
Total
US$620

Project Deadline
24 Nov 2013 14:06:59 UTC
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