My Story - Experiential Early Learning. Logo for takeover and rebranding of current business.

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This customer received 95 logo designs from 35 designers. They chose this logo design from kimdesigner ( Brilliant Webdesign ) as the winning design.
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We need a logo design for our childcare centre, "My Story - Experiential Early Learning". My Story believes that quality childcare is of paramount importance to all families in Australia, and in fact, around the world. Quality childcare fosters preliminary learning across areas of social, emotional, physical, cognitive and communicative development. The set of skills acquired in formalized, standardized childcare becomes the structure that underpins and supports all future learning and development (both formal and otherwise) for an individual child, and the next generation as a whole.
The design we are after has to communicate the dual concepts of academic progress and care/nurturing. We are toying with ideas such as books/silhouette of children growing/moving. See files attached.
Updates
Project Deadline Extended
Reason: We have had a lot of submissions and would like more time to make contact for designers to resubmit revised design.
Added Tuesday, June 20, 2017
Target Market(s)
Aspirational, educated, upper-working class professionals who want the North Shore experience. These families might see a premium childcare offering as a way to climb the social ladder.
Industry/Entity Type
Childcare
Logo Text
My Story - Experiential Early Learning (hyphen not necessary, it's a sub-heading)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Text:
- My Story
- Experiential Early Learning
- Either silhouettes of children, book or tree.
Nice to have
- See attachments.
- Would love some colour overlapping/semi transparency. See pics attached. That effect has strong associations with children’s learning, and also a bit of ‘diversity’ connotation.
Should not have
- Nothing at this time.