Vehicle Spareparts manufacturer needs a new logo design for a new product line

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This customer received 119 logo designs from 47 designers. They chose this logo design from Paperfox Designs as the winning design.
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Logo Design Brief
We need a logo design for a new product line for our company based in Buenos Aires. We are specialized in electronic and electrical parts for vehicles.
The new products are Alternators and Starter Motors for heavy/mid duty vehicles (automotive, trucks, pick ups)
The final design should communicate reliability and high performance and durability.
Target Market(s)
Automotive and truck users
Industry/Entity Type
Automotive
Logo Text
Mitsuma
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - The logo must be scalable and work in several formats such as letterhead, website, flyiers, and packaging boxes.