Technical product manual needs upgrade

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This customer received 11 print designs from 3 designers. They chose this print design from Impressive Sol as the winning design.
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For a US-based company called MPC Clamps, Inc (www.mpc-clamps.com) we need to make our product manual more attractive. The product described in the manual is a metal clamp used for mounting cylinder-shaped industrial parts. All the information is already there, but it misses attractiveness, lacks company identity and perhaps the information should be rearranged to make it easier to understand. The print would be on one-sided A3 size paper. The final design should incorporate our company colors / logo / identity (though not too much) and communicate a sense of industrial reliability and attention for detail. However, the design should be easy to understand and not distract from the end goal of being a product manual.
Target Market(s)
Installation engineers / service engineers / purchasers
Industry/Entity Type
It Company
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Easy to understand structure / arrangement of information
- Professional / reliable look
- Company colors but not too much since it is a manual that will be printed
- #1abc9c
- #193441
- Company logo
Nice to have
- #ecab18
Should not have
- A backside (project is one-sided paper)
- Should not be 'over the top'