ICC - We Build Reputations New brand identity for a heavy civil general contractor.
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This customer received 133 logo designs from 51 designers. They chose this logo design from e-graphics as the winning design.
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Logo Design Brief
New logo or revisions and enhancement to existing logo and possible new versions.
New brand identity for a heavy civil general contractor. We build and repair railroad bridges. We self-perform structural foundation work. see our website for more info. www.illinoisconstructors.com
Target Market(s)
Large Commercial Entities
Governmental Agencies
Class 1 Major Railroads
State Departments of Transportation
Large-scale Property Developers
Heavy Civil Construction Market
Industry/Entity Type
Contractor
Logo Text
ICC - We Build Reputations
Logo styles of interest
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- ICC is our new corporate identity
- We Build Reputations is our "tagline"
- I want to portray powerful, heavy civil construction - but in a subtle way of possible.
- Use of negative space, negative images if possible.
Nice to have
- reminiscent of a bridge - possibly
- Green color shades we already have in our existing logo.
Should not have
- distractions
- busy wording or features