• US$270

• 262 designs

• 80 designers

---

Logo Design Brief

Havoc is a new start up company that designs and builds new custom lifted trucks and highly modified performance cars for sale at the car dealer level. The name HAVOC needs to be able to be "branded" on every vehicle (ie" Grill, Tailgate, Lower Side door or front fenders). The name needs to be readable, but convey a professional, serious and distinctive look needed to market the brand name. . What sets Havoc vehicles apart from the competitors is the extreme attention to details overlooked by others. This is an automotive related company considered to be a "vehicle modifier". The legal name of the company is Havoc Motor Company LLC

Target Market(s)

Automotive and Truck enthusiasts. Main target market is 30-55 mostly male.

Industry/Entity Type

Automotive

Logo Text

HAVOC Performance Vehicles. Slogan is "Wreak Havoc on the competition" We could also use a Unique "H" logo

---

Logo styles of interest

---

Font styles to use

Other font styles liked:

• open for font style

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• A clean readable name which will be used as a "name plate" on all vehicles just like Ford with blue oval, Chevrolet with Bow Tie... ect. We are looking for a logo that conveys professional, serious, distinctive and "bad ass" look.

Nice to have

• The Havoc logo with a unique surround, could also consider a "H" in a unique logo like "Honda" and "Hyundai" use on the grill and trunk lids. We would like when people see the logo the immediately know they are purchasing a quality product. That is where the "distinctive" and "unique" part of the logo comes in. Font styles we are open to. Main objective is the "feel" of the logo. We have provided some photos of one of our specialty trucks that debued at the NY Auto Show in 2017. Our performance cars are still under wraps so we cannot show any photos yet, but we can say they take American performance cars to a Super Car level.

Should not have

• Too many colors. Not readable so font choice and or logo design is critical

---

Files

Download all files - 0.4 MB