• US$260

• 224 designs

• 66 designers

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Logo Design Brief

We need a logo design for a non-profit Adult Literacy Program affiliated with the county library system. Our organization trains tutors to work one-on-one with adults who are learning how to read. Most of our adult students are non-native speakers of English.
Logo should represent reading, learning, literacy, knowledge, growth.
Our students are learning to read so they can advance their job opportunities.

Target Market(s)

Adults, typically 35-60 years of age, who are learning to read. Many of them are foreigners who immigrated to the U.S. and are learning to read in English. Some are American-born adults who never gained reading proficiency while they were in school.

Industry/Entity Type

Non Profit

Logo Text

One version of the logo should contain text: Library Literacy Friends . One version of the logo should contain NO text. This is the version we will use for communications and materials for the adult students.

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Design should be simple, upbeat, colorful, friendly
• Note that we need two versions of the same logo:
• 1) with the text: "Library Literacy Friends" (the name of our organization)
• 2) without the text - a logo that will appeal to adult students and will not make them feel embarrassed if seen by friends and family. (Sometimes their friends and family do not know they are illiterate.)

Nice to have

• It would be nice to have a tag line to go with the design!
• We have not thought of a tag line we like.

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Files

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