• £110

• 264 designs

• 97 designers

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Logo Design Brief

We need a logo design for a new coffee shop brand, called "The Park Coffee House". Our coffee house is based in local parks in a warm and friendly environment offering quality locally sourced and sustainable products.

I have attached a couple of ideas on the design, which is a mash-up between two stock images. We like the idea of greens and purples. Attached is a sketch idea too.

I would like to stress that we are not fully set with this idea and if a design comes through that is different to this, we would also welcome this.

Target Market(s)

Park users and local communities

Industry/Entity Type

Coffee Shop

Logo Text

The Park Coffee House

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We like the idea of using a house and grinder as our key illustration as per the attached examples. We are looking for a logo that emphasises sustainability, so green is an important colour (we don't like the browns in the logos attached!). We are torn between an enclosed logo in a circle or something like what we have sketched, the right logo will make our decision on this!

Nice to have

• Possibly more emphasis that our coffee house will be located in parks, maybe trees or kids swings etc to highlight that its in a park. We haven't put this on the sketch though as we are worried it may be too much. It's important for the logo to be neat and tidy.
• We are cometing with all the chain shops like Costa and Starbucks and we need a logo that will be instantly recognised like these are!

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Files

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