• US$150

• 239 designs

• 84 designers

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Logo Design Brief

Hello designers, thank you for your interest in my request for a logo. I'm currently in the process of taking over a gym that was first established in 1978 called Physical Impact in Longview, WA. With this transition of ownership we'd also like an updated logo to transition along with us. We'd like something that embraces the old while welcoming the future we're so looking forward too. In the prime of Physical Impacts popularity this was the place to be to enjoy motivation from members with great energy. Thousands of members have walked through our doors from Body Builders and Power Lifters, to more of the Casual Exerciser. We're now beginning to see profits but nowhere near the achievable goal I'm sure we can accomplish. Myself along with my staff are currently in the middle of a massive remodel with many more exciting additions to be added. This gym is rich with a wealth of history due to our almost four decades of providing service to our cozy town. We still have classic hammer strength equipment, high weight dumbbells, a plethora of free weights, as well as more modern machines. We're going for an industrial atmosphere to cater to a new generation of members rolling through. When people come in we'd like them to be motivated from the moment they walk in with the logo being the first thing to catch their eye as they walk through our doors. We'd like the focus to be more on "IMPACT" with "Physical" being the smaller or less bold of the two. New Era is to emphasize our leap to the modern times so to include that would be appreciated. Colors should be loud, eye catching, primary colors. Hard work and the impact the changes they will make should be somehow represented. Thank you again and appreciate all the help!

- Physical Impact Staff

Target Market(s)

Young Men/Women who are looking to take control of their health, become bigger/stronger, and relieve stress in a high energy environment.

Industry/Entity Type

Health And Wellness

Logo Text

Physical Impact New Era

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Heavy focus on the word "IMPACT" so that it's the first thing the eye catches. Solid basic designs, less is more. Vibrant primary colors that contrast well with the inside of the gym which is Dark Grey & Matte Black.

Nice to have

• Possibly the "I" in "IMPACT" looking like a force making impact, a 45lb Plate or Plate in general.

Should not have

• No bent barbell bars, guys flexing or posing, or spartan themes.

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Files

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