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Train Wreck Distillery Rum Label Project
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This customer received 35 packaging designs from 12 designers. They chose this packaging design from Pinky as the winning design.
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US$250
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35 designs
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12 designers
Packaging Design Brief
We are a new distillery opening up in the old train station in Mount Holly, NJ. We will be making rum, gin, and vodka in the first year of operation, and hope to expand to other products in the future. We need label designs for our brand "Train Wreck Rum TM" that complies with TTB regulations including items such as UPC, surgeon general warning, font size requirement, volume, proof, ect. For further information regarding the labeling requirements for all the legal stuff: https://www.ttb.gov/spirits/bam/chapter1.pdf
Updates
We will also need a tamper evident seal. Simple is fine.
Added Monday, May 29, 2017
Target Market(s)
25-35 casual cocktail drinkers, 35-65 craft spirit enthusiasts, all legal ages local craft market celebrants
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must adhere to TTB guidelines https://www.ttb.gov/spirits/bam/chapter1.pdf
- Gold foiling-- don't bleed with foil to prevent foil edges from curling
Nice to have
- References to Mount Holly, 1800s, trains, signage, maps, tickets, history, motto: "All Aboard!"
Should not have
- References to "getting wrecked". The brand is more tongue in cheek and playful.
