elegant, minimalistic logo for international etiquette and language school

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This customer received 52 logo designs from 18 designers. They chose this logo design from andig as the winning design.
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Logo Design Brief
We need a new logo for our company, which is called “aristocom international” (spelled in small letters). Our company is, as well as our employees, young and dynamic. We offer language and international etiquette training as well as translation services, so basically all service that involves international skills. Our clients are mainly big German corporations and in future we will be expanding to the US and possibly East Africa as well.
Our service is very high-end, high quality and our CI is very important to us. Our new logo should combine our international and young spirit as well as understated minimalistic elegance. Therefore, we would like our new logo to be very stylish and classy. Our current color is light blue, but we also like cream, chocolate and gold tones. It is important that the colors are light and not saturated. Pastel tones, slightly shiny maybe.
We would like a logo that can be recognized even without the name standing next to it and also be printed on badges, shirts etc.
Think apple or ralph lauren.
Vector file needed!
Updates
We are looking for a logo that can be recognized even without the name next to it and in different colors. We need to be able to print it on shirts or badges so it really should be one symbol!
Added Saturday, January 28, 2012
Target Market(s)
HR departments of corporations
Industry/Entity Type
Training
Logo Text
aristocom international
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- 1. a symbol would be nice. Something to underline that we help companies in every step of their globalization (foreign language training, translations, cultural consultancy and international etiquette)
But we are VERY open to new or other ideas.
2. the writing should be very stylish and creative, minimalistic.
possible is also to have the "aristocom" straight and the "international" diagonally in a sort of handwriting.
HOWEVER: we are looking for a logo that is recognizable even without the name next to it.
Should not have
- no flashy colors such as hot pink or grass green
no bulky designs