Automotive Racing Technology and Analysis

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This customer received 209 logo designs from 80 designers. They chose this logo design from tinyripples as the winning design.
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Logo Design Brief
I need a logo designed for a business I'm launching. The business will be closely related to a website. This business provides service to motorsports racers - such as sports car racing, motorcycle racing, and karts.
The service provided is technical information and support for the analysis of racing data. Data analysis is used to improve performance. The name of the business/website is turnnpoint.com.
This name has 2 connotations for racing. "Turn In Point" is a common term that simply denotes the point on the race circuit where a racer initiates a turn into a corner. Also "Turning Point" can denote a turn for the better – a point in time that your performance improves. I’d like for the logo to reflect these concepts – as that is where I got the idea for the name.
Data analysis is often done in graphical form. I’ll also upload some screenshots from analysis software to provide some visuals that might help inspire the design. I’ll also include a couple of “napkin” ideas I was playing with. But as you will see, graphics design is NOT something I’m good at!
Please don’t feel that you need to start with what I did - feel free to use your own creativity.
Target Market(s)
Motorsports racers interested in technical data analysis and motorsports technology.
Industry/Entity Type
Automotive
Logo Text
turnnpoint or turnnpoint.com
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.