Logo for a recruitment business based in UK trying to attract professionals to live and work in NZ.
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This customer received 21 logo designs from 4 designers. They chose this logo design from lionx as the winning design.
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Want to convey and promote NZ, key reasons behind living in NZ are much better quality of life from beaches, clean air, mountains, open spaces. we want colours that demonstrate this so obvious choices would be green and blue - (sea and land) but not against reviewing anything more daring. This is a professional consultancy business so need it to reflect that and not just the "happy clappy" stuff. This logo will be going on business cards, website, letterheads, tshirts so needs to be simple and not NZ flag as a backdrop (too cheezy) It will also be used for the sister company based in NZ who are trying to secure job opportunities for these individuals.
Updates
Hi there,
Apologies for the short deadline, I have been wrestling with this myself for 3 weeks and failed! Hence why a friend recommended Design Crowd to me.
Look forward to seeing what you come up with.
Cheers,
Lisa
Added Monday, May 22, 2017
Target Market(s)
Professionals from the UK who are interested in working and living in NZ - particular fields are construction, legal, accountancy, IT Legal and procurement - all in the skills shortage
Second part is to secure business and jobs from NZ based clients for these individuals
Industry/Entity Type
Recruitment
Logo Text
Kiwi Careers and Tyler Wren - these are sister companies and I woudl like if you can to produce a logo that uniforms them. The Kiwi Carers sits in UK and Tyler Wren is in NZ
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Other font styles liked:
- Bodoni MT
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Be simple, look smart on anything from t shirts to bizz cards
- Bold, strong colours
- Want to be able to put next to the words - Tyler Wren & Kiwi Careers
Should not have
- NZ Flag
- red, Pink or pastel, light out there colours - this is aiming at professionals