New Medical toothpaste needs a Logo design
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This customer received 252 logo designs from 92 designers. They chose this logo design from instudio as the winning design.
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Logo Design Brief
We need a logo design for our medical toothpaste "Sinaftin", helping patients with painful mouth ulcers.
As we are in the early phase of launching the product we would like to give Sinaftin a new cleaner look as it's now entering the consumer market starting with a new and exciting logo.
The name "Sinaftin" derives from Sin=without and aftin=apthous ulcers in latin. See file "new desgin draft" for a possible word-split.
The orange color originates from the orange oil central in the product. A similar reference would be great for the new design as well.
The design/logo should be applicable to tubes and convey a fresher/lighter look, yet with a distinct medical feel to the product.
See attached product flyer for further background info.
Target Market(s)
Consumer market + professional dentists.
Industry/Entity Type
Medical
Logo Text
Sinaftin
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.