A logo design for a top notch media consultancy
 
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This customer received 128 logo designs from 35 designers. They chose this logo design from Sushma as the winning design.
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                            Antares is a bright reddish enormous star. It is the brightest star in the fishhook-shaped pattern of stars known as the constellation Scorpius the Scorpion. Both the Arabic and Latin names for the star Antares mean “heart of the Scorpion.”
The name of the business is Antares and it specializes in media and public relation consultation. I have had a logo created 3 years ago which I like. I like the symbol of the heart in scorpion. I would like to have the logo redesigned, as I am not very fond of the font used. 
I don't mind receiving new designs that might be better or even just having the logo redesigned to represent me better. 
The business is bilingual so please try to be creative about the placement of the symbol (meaning allow for multiple languages on the logo or work without it)
Please note that if I don't comment on your design or leave feedback its because it doesn't fit my style. If I rate the design with one star or two it only means that this is not what I am looking for. I appreciate your understanding. 
                        
Target Market(s)
Corporate Organizations, Governments, Individuals, Entrepreneurs.
Industry/Entity Type
Public Relation
Logo Text
Antares
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
 
                                         
                                         
                                    Abstract Logo
Conceptual / symbolic (optional text)
 
                                         
                                         
                                    Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Elegant, sophisticated, powerful and smart yet feminine
- Heart Shape
- Scorpion (even if abstract- like attached image)
Nice to have
- a combo between scorpion and heart shape with stars
- clean easy to understand design.
- a design that makes people think.
- elegant colors (gold variations, red maybe, a touch of pink- but please feel free to use whatever you think is suitable)
Should not have
- a full life like scorpion.
- black background unless really necessary.
- too many colors.