Law Firm Logo Design (old logo attached)

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This customer received 223 logo designs from 74 designers. They chose this logo design from Kreative Fingers as the winning design.
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Logo Design Brief
We need a clean, professional, simple, modern logo for our law firm. It will be used online, in print materials, in social media, etc. Our law firm is in a highly competitive market and we want something that will stand out, be unique, and inspire trust. Please do not include anything cartoon-ish. We need to convey professionalism, and sincerely appreciate your very best work on this project.
Target Market(s)
Everyday people with lots of alternatives - who want the absolute best lawyer
Industry/Entity Type
Law Firm
Logo Text
The Jeffcoat Firm
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- blue or red or both
- "Jeffcoat Firm" emphasis
- "Jeffcoat Firm" should by in larger font size than "The"
Should not have
- TJF or JF as the focus of the art.
- The art does NOT have to have J incorporated. It can be more abstract.
- "The" should be in smaller type.