Duchess Elite Equine Products - Elite line of horse care grooming products

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Contest winning design

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This customer received 75 label designs from 21 designers. They chose this label design from Impressive Sol as the winning design.

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Label Design Brief

I wanted to have a label design for my equestrian products that made the people who use them on their horses feel like a princess. I use all natural ingredients, they smell wonderful and work! I think my current design could be more amazing.... I have a total of 6 products. The final design should communicate that you are using the finest and highest quality ingredients on your best friend. please see my website (www.DuchessEquine.com) for the design aesthetic I'm going for. Design Guide:
The design should communicate that you are using the finest and highest quality ingredients on your best friend.
Create a bold, unique, visually-appealing design
Make buyer feel like a princess
Impart that you are taking care of your horse because you’re buying the best
Stand out from most other products currently on the market that look boring/outdated, bland
Avoid any design or visual images that impart chemical, industrial or commercial connotations
Key Terms: Elite, Bold, Serious, Baroque elegance, Feminine, Elegance, Wow, Fairytale, Fantasy, Elegance,


Please create: Design separate front and back BOPP labels for 32oz. spray bottle, 3.5x5” Rosemary, Lavender & Mint Insect Repellent

Design should convey a sense of wealth and prestige
Elegance & sophistication
Professional quality

Design Guide:
The design should communicate that you are using the finest and highest quality ingredients on your best friend.
Create a bold, unique, visually-appealing design
Make buyer feel like a princess
Impart that you are taking care of your horse because you’re buying the best
Stand out from most other products currently on the market that look boring/outdated, bland
Avoid any design or visual images that impart chemical, industrial or commercial connotations
Key Terms: Elite, Bold, Serious, Baroque elegance, Feminine, Elegance, Wow, Fairytale, Fantasy, Elegance,

Key Attributes of Product:
Expensive product
Therapeutic-grade essential oils
All-natural ingredients
No poisons or pesticides
Smell wonderful
They work

Please use royal purple and gold

Target Market(s)

High end female horse owners..12-65yo female horse owners who want to and can afford to buy premium products for horse grooming.


Font styles to use
Sans Serif
Decorative
Script

Colors

Colors selected by the customer to be used in the logo design:

876aae

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Elegance, wow, pick me. Mandatory Graphics:
  • Duchess Elite Equine Products logo with gold doily (no gradient on gold)
Nice to have
  • Fairytale, fantasy, quality, elite, smells good,
Should not have
  • I do not want my bottles to look like pesticides or poison.

Files
Download all files - 65.7 MB
JPG
JPG
Payments
1st place
US$150
Total
US$150

Project Deadline
24 May 2017 11:42:19 UTC
Language

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