• US$400

• 10 designs

• 3 designers

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Label Design Brief

Hi we want to design a label for our 100% Percent Australian Blue Gum Honey 325g glass Jar which will be exported to china targeting the High End consumers.
The brand of our honey is Teringie Estate Honey Gold.

Jar Label
This label must match our Olive Oil bottle label as this is the basis of our brand (Olive Oil Label attached). So as the Olive Oil bottle we would like a Gold Kangaroo and a Gold Emu on either side of a Gold bee hive (on olive oil bottle they are either side of a olive tree) The label must be elegant and expensive looking and have the same red abstract background and Gold color theme as the Olive Oil Label. Again the emphasis will be on 100% Australian product The Label will consist of 2 part the Jar Label and the Lid Label. Also some where a Gold Bee i have attached some images to inspire design.

Jar Label shape shape.
I have attached a label of Buzz honey and a pic of the jar itself. I really like how there label is shaped and formatted. It is stylish rather than just square, i also want ours to have a distinctive shape but not exactly like Buzz. I also like there use of colors however i don't like there color choice ours must be red and gold like the Olive Oil. However i want this label to inspire design.

Lid Label
The Lid Label will consist of a circle (as Buzz Honey Jar) or a shape of the country Australia a ribbon strip (with the banner triangle cut out at either end) that will act as a seal sticking to either side of the jar. (see Buzz Jar Pic and Buzz Lid Pic ) the circle or country shape will need the be 4cm in diameter and the ribbon will have a total span left to right of 14cm. (approx 5cm either side out of circle). I would like on the lid label a Gold Bee (I have attached images to inspire design and the ribbon strip to look like a gold ribbon either side of the circle (not through the circle as on the Buzz Jar). The lid label can be simply plain red abstract background with a Gold Bee i have attached some gold jewellery of Bees to inspire design.

Content
The Jar Label Content will be basically the same as the attach JERSEY HONEY label a. But i would also like to use the same Tick as the olive oil with thous benefits with these dot points

-100% Australian
-100% Natural
-No Additives
-No artificial Colours
-No Artificial Flavours

Also of course it must have our company on there

Red Lion Australia
Shop 7, 636 Lower North East Road
Campbelltown SA 5074

Also a space for a bar code and for the Nutrition Information that can be added at a later date.

But also the Honey will be Blue Gum as in Buzz Honey

Thank You very much and i look forward to your designs

Target Market(s)

The Chinese High End consumers

Industry/Entity Type

It Company

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Match Olive Oil Label
  Above described content
  Elegance
  Use of Gold and Red
  325g

Should not have

• Cartoon images
  

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Files

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