• C$150

• 9 designs

• 5 designers

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Packaging Design Brief

We require a redesign of our coffee bag label. Our company, North Roast Coffee roasts and packages Fair Trade Organic Coffee in 5 lb and 1 lb bags hot from the roaster. Our company aligns itself with a Canadian outdoor lifestyle involving hiking, camping, canoeing, mountain biking etc. I am attaching our existing logo which is based on a "tent sign" used to indicate a campsite. I'm also attaching our company logo, which is based on a "Camp Patch" that is common for summer camps. The label needs to have "blank space" where I can change the name and description of the different coffees/blends. We use black coffee bags. We are looking for a label that is more upscale from what we currently have.

Target Market(s)

People who love coffee and enjoy outdoor activities. Camping, hiking, climbing, canoeing, sailing etc.

Industry/Entity Type

Coffee Shop

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Project must have an editable space where we can change the name of the coffee (ie Nicaragua, Guatemala, French Roast) and a space where we can edit the descriptions (ie : Dark Roast, Full Body, Citrus Aroma etc)
• I am including a sample of our existing label. The triangle symbol is based on a symbol used to make a camp site. I am also including our logo which is based on a camp patch common at many summer camps in North America.
• The label must be 3" wide by 4" high

Should not have

• Must not be too busy.

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Files

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