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Kellivale Estate Winery - business logo
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This customer received 146 logo designs from 51 designers. They chose this logo design from wonderland as the winning design.
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A$250
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146 designs
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51 designers
Logo Design Brief
Kellivale Estate is a winery situated on the Capel River in the Geographe Wine region of Western Australia, an area renowed for producing quality wines - both red and white varietials.
The vineyeard commenced operations in 1999 and their first vintage was 2002.
Kellivale Estate is rebranding their wines (formerly Geographe Wines of Capel) and are looking for a logo, which will be used across a suite of new marketing material, from business cards to website and on their wine labels.
The wine varieties are a mix of Italian and Spanish wines (Sangeovese, Tempranillo, Rose, Nebbiolo, Merlot etc)
The vineyard has the oldest tempranillo and sangeovese wines in the Geographe wine region.
Target Market(s)
Wines are a mid-range in price AUD$14-$28, therefore the target market is relatively broad. Logo will need to have broad appeal, however we will change our marketing message according to the following:
Mellenials - age 18-35 years
Gen X - age 36-50 years
Baby Boomers - age 51-69 year
Industry/Entity Type
Business
Logo Text
Kellivale Estate
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo must be able to be used on a standard wine label and across all of the wineries marketing material
- Would like to see a reasonably contemporary look and feel.
- Something sophisticated but not too "high brow" or "posh".
- We want the business to look professional, but approachable.
Nice to have
- Could play around with logo variations
- e.g. Kellivale Estate Capel River
- Kellivale Estate Capel
Should not have
- This is a blank canvas, we have an open mind to anything!
- ... As designs have been coming in - there is a lot of blue colour tones being used. I don't associate blue with Wine and wineries - probably would go for warmer tones or monochrome depending on design, but not blues.