• A$150

• 144 designs

• 38 designers

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Logo Design Brief

We require in a business logo-
- images / symbols that show a process.
-denote beginnings.
-things starting or taking off.
-novice students being taught driving.
-someone acquiring a skill
-a progressing image showing the beginning and end of a process.
-symbolizing logo designed should show assistance or relate to it somehow.
-image/logo can include road signs, vehicle, roads, driving etc.
-road based travel.

Nature of business-
driving instructional activities.
will include young learner drivers (16 - 25yrs old) being instructed.
also include 25 years plus for older driving needs.

Colours needed but limited to-
Green - to promote growth, instructional, organic
Blue- to promote professionalism and trustworthiness.
Black- Credible and powerful.
White- Simple, clean, pure.
Blaze Orange- THIS Is the MOST important colour in the logo. It must be the exact orange required. I would describe it as a Glossy Orange, gold, yellow. Very vibrant. Photos can be supplied.

Business Name : "INTIATE Driving Services".

Target Market(s)

age group 16 to 50

Industry/Entity Type

Business

Contact Information for Business Card

Initiate Driving Services (with attached logos)
ph:

Logo Text

Initiate Driving Services (main logo) and InitiateDS (secondary logo)

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• logo suggesting growth and development. The correct orange colour is vital to the brand. I call it a blaze orange. The logo must include alternate meanings or make reference to other requirements such as growth, progession, development.
• Update 1 (27/04): Word initiate more of a focus and driving services smaller. Need to have a logo that has an image not just line or swirl. Need to associate the brand with a logo. Really want to use the lettering in the word as a possible base to an image. Colouring of orange needs to be perfect and the back ground should be a dark one, possibly slate dark grey or a black with a white border.

Nice to have

• For example the green growth logo has a man with open arms growing out of a pot plant. It shows beginning, progression and an end. It also shows with arms open a welcoming nature. Great logo.

Should not have

• not have flowers, animals.

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Files

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