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• Smartphone Accessory Brand Needs Logo Design
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This customer received 90 logo designs from 27 designers. They chose this logo design from cuka as the winning design.
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US$255
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90 designs
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27 designers
Logo Design Brief
We need a new logo design for a new company that will be selling accessories for smartphones and tablet devices such as the iPhone or iPad as well as popular Samsung Galaxy devices. The most popular line of accessories will be Stylus pens for tablet devices such as iPad or Samsung Galaxy Tablets. If you are not familiar with what a stylus is a Google search for “iPad Stylus” would be helpful.
Our customers demographic consists of young professionals with disposable income. They tend to be "cool" and “trendy”.
The logo will be used on the company's website, retail packaging, product display stands as well as the products themselves.
The name should be visible and readable from afar so that you can read the brand name on a display stand or retail box from 20 feet away.
It also needs to be designed in such a way that the logo can scale up or down in size. For example, some products that may have the logos printed on them are small items such as Stylus pens (which are similar in size to a regular pen).
The logo needs the ability to be scaled down to the point where it is still recognizable on the product yet not make the product look like a promotional item.
Considering that the name is letter intensive we are open to having the logo be a “Pictorial/Combination Logo” where the Pictorial portion can be separated from the Word Mark logo. In this instance the letters “PT” could (but do not necessarily need to) be used for the Pictorial section.
I think the key to this logo would be to come up with a design that stands out, appeals to a young and trendy crowd (Apple Fan boys for the lack of a better term), highlights the Word Mark but at the same time is able to be used in a variety of ways such as described above.
The brand name is “Precision Touch™” and it can have a pictorial component which can be abbreviated as “PT” for the pictorial section of the logo.
Updates
I would like to thank everybody for taking the time to submit some excellent designs. While reviewing the current submissions, I felt that it might make sense for me to provide some additional feedback.
- Please keep the logo designs to 2 colors max. One color is preferred.
- Please do not use gradients since they will not be visible on small designs. Neither will intricate details.
- Since this logo will be printed on stylus pens we might not have enough room to have the pictorial part of the design printed above the word mark, so I think it would make sense to have the pictorial to the left of the words "PRECISION TOUCH(TM)"
- Our first project will be to have these designs printed on high end Stylus pens. It is important that the designs are on the "elegant" side.
Below is a high resolution picture featuring a stylus pen with our current logo. I hope that this will help clarify my points.
Added Tuesday, October 22, 2013
Project Deadline Extended
Reason: I am extending the deadline by three days to give everybody the opportunity to re submit designs if need be
Added Monday, October 28, 2013
Target Market(s)
Your typical Smart phone user - Edgy , cool and with money in their pockets.
Industry/Entity Type
It Company
Logo Text
Precision Touch™
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Design must be 2 colors only and come in EPS format as well.
- This design will be used on display stands, websites and possibly the products themselves. These products would include Stylus pens, phone cases, tablet cases etc... See size descriptions in the description.
Nice to have
- It might make sense to experiment with fonts or characters.
Should not have
- Design should not be "overly" intricate and should not contain minute details since this logo will be printed on products that are small by themselves. Small details will be hard to recognize.