• A$150

• 27 designs

• 4 designers

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Logo Design Brief

Require logo design for my new business, Walsh Advisory, which will provide professional advice for clients whose businesses are involved in utility infrastructure projects. The business will differentiate itself from other consultancies by offering advice informed by first hand experience delivering major projects.

I have developed a concept which highlights this point of difference by incorporating an = sign into the company initials leading to the word "informed".

The following are requirements/guidelines for the logo development:
1. "=" and "Informed." to be visually associated (e.g. via same colour). Consider tilting "Informed." so the font is the same angle as the "=" sign.
2. "WALSH ADVISORY" to be Pirulen or similar
3. "Informed." is currently FF Cubed italic but open to different types
4. Consider modifying the "W" in "WALSH ADVISORY" so it is the same shape as the "W" in the main logo (i.e. middle of the W is lower and its angles are parallel to the adjacent "A" angles).
5. Use 2 or 3 colours in the logo (noting point 1 above) which will then become the colours I use in business documents for headings, table borders, etc. Therefore need colours suitable for this purpose (i.e. yellow, etc wouldn't be suitable for document headings).

Target Market(s)

Utility company executive managers, construction company executive managers, etc

Industry/Entity Type

Business

Contact Information for Business Card

Walsh Advisory
Peter Walsh, Director
Phone: 0400 957 075
Email: peter@walshadvisory.com
Address: Level 1, 44 High Street, Shepparton
Mail: PO Box 7134, Shepparton, VIC, 3632
Web: www.walshadvisory.com

Logo Text

WALSH ADVISORY, W A, Informed

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• My company logo which is being designed currently (my concept is attached)
• Use symbols for phone, email, address, mail, web instead of the actual words

Nice to have

• At least one side not to have plain white background

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Files

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