Antique Tyres needs to find a new logo

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This customer received 56 logo designs from 18 designers. They chose this logo design from MDBranding as the winning design.
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Logo Design Brief
What we are looking for is a design that shows the companies strong links to the hot rod, custom car and custom bike movement.
We would like to be able to use the design in print advertising, merchandise and always be instantly recognisable.
Our company name is Antique Tyres, we started out as Antique Tyre Supplies and we are sometimes referred to as ATS.
Target Market(s)
Our customers are into the scene of hot rods and custom cars and bikes. The logo has to appeal to them, it has to have them wanting to be associated with the image
Industry/Entity Type
It Company
Logo Text
Antique Tyres or ATS
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Incorporating a tyre and or tyre tread would be nice. The tread design must be a vintage design like an old Firestone tread