JL CONCRETING - RESIDENTIAL CONCRETER

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This customer received 42 logo designs from 20 designers. They chose this logo design from Bluemedia as the winning design.
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Logo Design Brief
Hi Guys,
Im really excited about staring my own business and really need your help in designing a logo for "JL CONCRETING"
I specialize in all areas of residential concrete including house slabs, suspended slabs, driveways, garages and carports etc.
I am based in Australia and have in mind like like a summer feel to the logo. I would like a design that can be used on my quotes/invoices, look good on the top corner of my work shirts, on a hat and go great on a business card. Thanks guys and good luck!!
Updates
Absolutely great work guys. You have all convinced me to commit to buying a logo as opposed to doing "refundable"
I have just uploaded a picture of the shirts we will be wearing, the slate gray colour will be the background. I will be using the slate colour as background on my business cards. I should have done that earlier but only found a shirt I liked today. Im not 100% sold on the black and orange as the Fozlek logo I uploaded is my cousins and I don't want it to look too similar.
Thank you all so much for your efforts and I look forward to seeing more.
Added Friday, October 18, 2013
Industry/Entity Type
Residential
Logo Text
JL CONCRETING
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It must have "JL" and "Concreting"
You can do a play on letters, incorporating them into each other.
Feel free to be creative as I am open minded about this.
Nice to have
- I have picked out my shirts, please find attached. It is a slate/gray colour.
My business cards will be slate gray matt background.
Logo will need to look good with the colour of the shirt/business card as a background and on a white background for quotes/invoices