• US$150

• 84 designs

• 34 designers

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Logo Design Brief

Task Outline:
Create a Logo Design for CareAdvantage

Task Description:
CareAdvantage is a branded health insurance product that is marketed and sold to individuals and families. These customers buy their own health insurance because they are self-employed or do not have a health insurance option through their employer. The CareAdvantage product will be an alternative to an Affordable Care Act (ACA) compliant plan. CareAdvantage will offer fixed reimbursement for medical costs such as hospital stays, surgery and emergency room visits. The philosophy of the plan design is to provide benefit options for expensive but unanticipated medical costs and eliminate or limit coverage for more routine and less expensive medical care. The resulting premium expense for this plan will be significantly less than an ACA plan and should appeal greatly to healthy customers who buy their own health insurance and are not eligible for ACA premium subsidies. Customers will be able to enroll in the National Consumer Advantage Association (NCAA) which will provide additional benefits for medical expenses as well as discounts for medical services. CareAdvantage will be marketed by two Independent Marketing Organizations (IMOs) that specialize in the marketing of insurance products: The Pinnacle Benefits Group and Healthy America. The plans will be sold through licensed insurance agents contracted with these IMOs.

Logo Text:
CAREAdvantage

Logo Styles of Interest:
The old logo for CareAdvantage, as well as the logos for Pinnacle Benefits Group, Healthy America and NCAA, are provided for reference. We would like an updated logo for CareAdvantage that ties in with the logos of the two IMOs and the NCAA.

Target Markets:
Millennials, young professionals, older healthier people nearing retirement, individuals and families that don’t receive a government subsidy and purchase their own health insurance.

Look and Feel:
Bold, Serious, Modern, Professional, Gender Neutral, Conservative, Economical

Logo Design Requirements:
Avoid gradients. Provide logo in black and white and suggested color.

Target Market(s)

Millennials, young professionals, older healthier people nearing retirement, individuals and families that don’t receive a government subsidy and purchase their own health insurance.

Industry/Entity Type

Health Insurance

Logo Text

CAREAdvantage (Advantage should be italicized)

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Need to see logo in both color and black & white

Should not have

• Gradients

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Files

Download all files - 1.4 MB