• US$150

• 175 designs

• 60 designers

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Logo Design Brief

We need a logo for a new supplement company called Ithaki. Ithaki is a greek island. There is a famous poem that talks about the journey of Odysseus back home after the Trojan war. Ithaki is the final destination for Odysseus and going back home after years is what keeps him motivated but actually it is the journey that is the more important.

Keep Ithaka always in your mind.
Arriving there is what you are destined for.
...
...
Ithaka gave you the marvelous journey.
Without her you would not have set out.

So the destination is only a motivation to continue the journey. Once you reach there you might get disappointed but without the destination in mind you would have never started the journey. So enjoy the journey itself and learn as much as you can on the way.
The logo needs to have that kind of meaning. Maybe a wave that symbolize the journey and the name written inside of it with small calligraphic letters. I am open to suggestion if you can come with something better.
Color preference: light blue with gold letters

Target Market(s)

Fitness community, Age 18-65.

Industry/Entity Type

Fitness

Logo Text

Name: Ithaki The tag line is: "embrace your journey"

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A unique logo that has a deep meaning and can have unlimited possibilities to expand to other things as well such as clothing for example.

Nice to have

• Creativity

Should not have

• no stealing other logos from the Internet