Manual Brew Coffee Needs An Awesome Logo!

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This customer received 72 logo designs from 25 designers. They chose this logo design from NenadM as the winning design.
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Logo Design Brief
We've been in business for 20 years as a wholesale roaster of top quality fair trade and organic coffee but now we are introducing a new web-based retail brand selling reasonably priced high quality coffee. We have a great name, domain, and now need a logo to suit. The name Manual Brew refers to a method of making coffee one cup at a time. This method is favoured by baristas, and is common in all high end coffee shops.
Target Market(s)
Value conscious coffee lovers who appreciate freshly roasted coffee and care about how they prepare their coffee.
Industry/Entity Type
Coffee Shop
Logo Text
Manual Brew Coffee
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must be a logo to be used specifically on a black coffee bag. There must be a space where we can change the "Variety/Name" of the coffee since each label will represent several different coffee types. The Label size is 3" wide x 4" high. I have provided a couple examples of other coffee labels to get an idea of how the logo works within the context of a bag label.
Should not have
- Should not be too busy. The logo itself should not refer to this being a "value" brand.