• A$150

• 172 designs

• 45 designers

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Logo Design Brief

I need a logo design for a new eCommerce marketplace that I am starting called Kindness XO. Kindness XO is an online shop that sells high quality, unique gift and home ware, jewelry, and children's products. All products are related to the theme of kindness, they are kind because of their purpose and how they were made and the story behind them.
Kindness XO not only supports the local merchants and artists whose products we sell but we also support charities that are making a difference to the causes they support. Consumers can feel good knowing that a percentage of every purchase they make goes directly to a charity of their choice.
Logo Design:
I am looking to see what kind of creative ideas you can come up with. I would like a logo that is memorable.
- I would like to logo to be simplistic, modern, playful and warm.
- I want a logo that will make people smile.
- I like simple clean font I have attached examples of font type that I like, ( Chelsea, Blanch, Simplifia, Biko Regular and Besom) however I am open to others if they fit .
- Preferred text colour is black or white depending on background colour
- I would like a pop of colour
- I like the idea of using a heart somewhere in the logo. One idea that I have played with is using a heart instead of the "e" in Kindness or instead of the "o" in XO. I would like to see some creativity with this though and I'm not stuck on having a heart if it does not fit with the overall design.

I have attached a few images to give you an idea for the kind of mood I would like to create. I am leaning towards the softer more muted pink, with some contrasting colours (see the image with multiple postcard type pictures).

Target Market(s)

Young 25 - 45 with a disposable income (Male and Female)
On trend and stylish with unique, vintage/ hipster, likes market style shopping (ie. etsy)
Socially Conscious

Industry/Entity Type

Shop

Logo Text

Kindness XO

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Chelsea, Blanch, Simplifia, Biko Regular or Besom

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A logo that will work with a website and business card designs

Nice to have

• I like the idea of playing with the abbreviation KXO somehow but ideally i still want the focus on Kindness.
• A pop of colour.

Should not have

• I do not like classical swirly script font.

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Files

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