Logo for new digital agency focusing on innovative approaches to brand experience and advertising

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This customer received 123 logo designs from 56 designers. They chose this logo design from Greedin as the winning design.
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Logo Design Brief
Flannel is a new digital agency opening in Portland, Oregon. It focuses on innovative ways to advertise, focusing on experiential and mobile platforms.
The design should have the feeling of a Pacific Northwest-minded organization: outdoors, camping, etc. It should NOT be so "on the nose", ie. images of tents, etc.
The full name is Flannel PDX so logos options can include both "Flannel" and "Flannel PDX" as the logo text.
We're open to any initial ideas, but one direction we like is a more "scripted" or penciled look (see two attached examples).
Feel free to ideate any direction, though.
Target Market(s)
Small to medium companies who want a different approach to brand experience and digital marketing.
Industry/Entity Type
Design Agency
Logo Text
Flannel
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We're open to blue sky designs
Nice to have
- Something that feels at home in the pacific northwest - environmental conscience, a bit hipster-oriented but something not super trendy. Playful and fun is must!
Should not have
- Obvious camping or outdoor references - tents, campfires, etc.