'Rated Outdoors' New logo for an outdoor sports goods company

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This customer received 464 logo designs from 159 designers. They chose this logo design from nzvm as the winning design.
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Logo Design Brief
We produce popular outdoor sports goods in the U.S and require a new logo for our business. Our logo needs to represent our business in that it needs to portray high quality, ruggedness and minimalism. We are looking for something bold, simple and memorable. that easily stands out on goods. Look forward to seeing your creativity!
Industry/Entity Type
Sporting Good
Logo Text
Rated Outdoors (RO)
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Our logo needs to represent our business in that it needs to portray high quality, ruggedness and minimalism. I have attached logos from our competitors that we like. We are looking for something bold, simple and memorable. that easily stands out on goods.
Nice to have
- We may choose to abbreviate 'Rated Outdoors" to just RO depending on what comes back from the proposed designs. We are torn between using a lettermark vs a more abstract logo.... Please use the attached files as benchmarks for initial design inspiration.