Creative agency gets a new name and therefore needs a new logo!
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This customer received 151 logo designs from 45 designers. They chose this logo design from Lee as the winning design.
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Logo Design Brief
We need a logo for our company: a creative agency that now operates under a different name, but after 15 years has decided it is time to change things! We see ourselves as a creative communication agency for events, brandactivations and campaigns. We work for the bigger (International) corporate clients.
Target Market(s)
The Netherlands
Industry/Entity Type
Ad Agency
Logo Text
BY ALL MEANS | creative agency
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Sans Serif
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo must do good on both white and black
- outstanding font
- be creative in its own
Nice to have
- Ad a exclamation mark
- use a shortened version of the agency name 'By Alle Means' as a logo: BAM!
- But always use the complete name as well.
Should not have
- design should be bold, but not too dramatic or extravagant. Yes we are creative, but we ar no 'spirited artists'... We work for big corporate clients. For over 15 years. So we do have a proven trackrecord. We are not the brutal new kid on the block.
- not to sports like. So no swooshes etc. or designs that are similar to the use sports TV networks. Not too american.
- no standard fonts
Payments
1st place
€110