• A$270

• 72 designs

• 17 designers

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Label Design Brief

we need a wine label design, we are an Australian wine exporting company'Oak Fine Wines'. We succeed several pallets in last few months and is going to launch our first container. So it’s time to start our own brands. we will have some wines display in China's shopping mall shelves, so we want to have a catchy label which can attract Chinese eyes immediately. other details you will see in the file i uploaded. The design should include a front and back label.

Target Market(s)

Oak Fine Wines are targeting middle class wine drinkers in 2nd-4th tier Chinese cities.

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We’d like something that at first glance is Australian (element, style or color…) but subconsciously connects to the Chinese. Demeanor bearing in mind the demographics targeted across the ranges. We would expect the designs and naming to becoming more formalized as they rise to platinum.

Nice to have

• creative things come out

Should not have

• any dead related word or icon, no number '4' related word or icon, no skull related word or icon, kangaroo (see brand 'Yellow tail')

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Files

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