• US$150

• 155 designs

• 40 designers

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Logo Design Brief

New Fitness and lifestyle apparel brand needs a unique logo. We are looking for a 3 logo design package. 1.) Main logo 2.) Simple logo for sleeve and back prints 3.) Image only logo no words in this one just an image (think Trade Mark symbol).

Optional is to use a lion or lion elements in the logo, but it is not required.

We want something that is not the norm and a style that is not already out there.

This brand is to convey the message of focusing less on temporary short term things that fade away and more on achieving your goals, dreams, and things that will last and have impact on generations!

Target Market(s)

Fitness and goal driven lifestyle. People not willing to just settle for the ordinary in life and who want more. Men and women- 18-35yrs

Industry/Entity Type

Fitness

Logo Text

Eternal Crown

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A unique style that is really original. (THIS REALLY IS THE KEY TO THE WINNING DESIGN WE CHOSE, IT WILL HAVE TO BE SOMETHING WE HAVE NOT SEEN BEFORE)
• Think of a line of fitness apparel that a king or other members of royalty would be excited to wear. That is the attitude we are looking to represent.
• *Must include all 3 logo design pieces that can stand alone or fit together*
• 1.) Main logo (can included image and words)
• 2.) Simple Logo (for use on marketing materials and sleeves)
• 3.) Image only logo (no words or text) something for trade mark symbol think Nike swoosh, etc
• Needs to convey a royal lifestyle.
• The 3 logos should work and fit together as a unit and be able to be used all together or stand alone and still convey the brand message and theme. (please see uploaded image for an example of the 3 logo pieces)

Nice to have

• A lion or lion features could be possible to incorporate. Also use of crown or other elements that convey royalty could also be used. If either of these items are used they need to be done in a way that is unlike any other logos or brands that currently use a crown and or lion in them.

Should not have

• Not looking for the average Lion wearing a crown logo, want something more creative and remember the lion is optional.
• Do not want weights, dumbbells, barbells, or muscles in the logo this is a lifestyle brand not just gym.

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