Logo design for brand "Flipside"
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This customer received 222 logo designs from 90 designers. They chose this logo design from HEALTHY DESIGN as the winning design.
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Logo Design Brief
Flipside is a company who import and distribute products and services into Australia, which are onsold to consumers through major retailers. Products include "connected" health and pet products, and some consumer electronics. Flipside are keen promoters of environmental issues. The brand needs to have class around it so a "clean" logo would be more suitable than a busy one.
Target Market(s)
A very broad spectrum as it would be anyone who is fit, healthy or wants to be..... All pet owners ect ect
Industry/Entity Type
It Company
Logo Text
Flipside
Logo styles of interest
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- I am thinking a clever use of the "dot" over or under the "i"'s., see image below as an example someone else has used sometime.
Nice to have
- Maybe two lines, with "i"s lining up for a mutual dot.
- I was thinking the name could be in a colour filled circle and maybe white text, but I am open to the designers thoughts and ideas as clearly they are the experts.
Should not have
- Needs to look classy
- NOT too busy please.