Hot yoga and spin boutique studio

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This customer received 136 logo designs from 46 designers. They chose this logo design from Hiccups Design as the winning design.
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Logo Design Brief
I need a logo for my new studio opening in a town of 16 000. This is be first of its kind here, I will be offering hot yoga and spin. The word WHEEL was chosen as it is a yoga pose and part of the equipment of spin cycling. I need it to pack some punch yet be sleek enough to brand out on apparel. Please avoid using reds, pink or purple. I will need web design down the road as well so this may be something to keep in mind when drafting ! Thank you in advance !
Industry/Entity Type
Fitness
Logo Text
Wheel FitCo Yoga | Cycle
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Wheel FitCo
Nice to have
- A unique picture or play with one letter that can be taken away and branded without wording for apparel