• US$310

• 39 designs

• 11 designers

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Flyer Design Brief

We need a brochure template designed to attract members of nationwide communities to join their local medical network in order to share patient data to improve patient care.

The call to action is for the audience to join the network by using software that the local hospital is providing to the community.

This template needs to be generic enough that we can replace a logo with another logo at any time. The look of the piece should be polished, sophisticated, and yet friendly and approachable.

The piece should follow DrFirst branding standards which are included as an attachment.

We have included the text to go with the brochure in the attachments, as well as some ideas. In addition, we have included our branding guide.

To get an idea of our look and feel, you should look at our website at: http://www.drfirst.com/

The Oswego logo can be found here: http://www.hillsideparkrealestate.com/media/1170/oswego-health-logo-ny.png

The DrFirst logo can be found here: http://www.docutracinc.com/wp-content/uploads/2013/10/DrFirst2013Logo.png

The network effect graphic is very important to the design. This must be created from scratch. The samples provided in the brief are only an example.

Please look closely at the sample brochures I have included to get a sense of our brand style. I will not choose a design that strays far from our branding guidelines.

(for high resolution logos, we can provide when we go to final)

Any images we have on our website we have access to use and can provide.

Target Market(s)

Medical community, doctors and facilities

Industry/Entity Type

Healthcare

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Font styles to use

Other font styles liked:

• Source Sans Pro

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Tri-fold design
• Our branding and colors
• Use of brand style diamonds
• Use of the notched tab on strips of solid colors
• Graphics with movement - see website: www.drfirst.com
• NO SMILING HAPPY DOCTORS (please see the sample style brochures attached)

Nice to have

• See attached documents for ideas and suggestions

Should not have

• Colors that are not aligned with our brand
• Fonts that are not aligned with our brand
• cartoons (clip art and icons are ok)
• smiling happy doctors and patients (see sample of bad stock image: https://thumbs.dreamstime.com/z/smiling-doctor-arms-folded-standing-front-his-team-31009601.jpg)
• Another bad: https://image.shutterstock.com/z/stock-photo-smiling-doctor-at-the-clinic-giving-an-handshake-to-his-patient-healthcare-and-professionalism-390902179.jpg

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Files

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