• A$150

• 117 designs

• 40 designers

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Logo Design Brief

We need a logo design for our new Montessori Play Centre in Melbourne, Australia. We provide fun and educational environment for parents to interact with their children 0 - 6 years old with the support of trained Montessori teachers.

Our business is named after a popular book of Maria Montessori - 'The Absorbent Mind'.

The absorbent mind refers to the amazing capacity of young children's minds to take in information and sensations from the world that surrounds it. The child essentially absorbs information about his or her environment unconsciously from 0 to 3 years old and between 3 to 6 years old the child makes sense and gives meaning to their learning while continuing to acquire more. During this essential period, it is important to support the child's desire for knowledge, independence and freedom to learn.

We would like the final design to communicate trust, self-expression and freedom to learn. It should also be fun and family-friendly.

ADDED ON 01/04/17:
We would like the logo to also communicate the idea of nurturing young minds, love and care, like tree needs water and sunshine to grow healthy.

This article is written very well about the Absorbent Minds idea: http://ageofmontessori.org/the-absorbent-mind/

"Through the power of the absorbent mind, we can give our children a broad and deep foundation, when it is completely effortless for them to learn. Through the amazing “mental chemistry” of the absorbent mind, the child build his or her identity with wide interests. The child learns through self-chosen, engaging activity and builds a solid base habit of thoughtful concentration and structured learning."

==> Our business would like to nurture young talents when they are effortless to learn and prepare them for the bright future ahead.

Target Market(s)

Parents and young children

Industry/Entity Type

Environment

Contact Information for Business Card

Side 1: Logo & business details (to be updated later as we have not had location ready)
Side 2: quote from Maria Montessori:
"Free the child's potential, and you will transform him into the world"
- Dr. Maria Montessori -

Logo Text

Absorbent Minds

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• family-friendly