• £110

• 78 designs

• 27 designers

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Logo Design Brief

Produce a consumer logo for a new service launching this summer.
The Children's Book project will gather new and gently used books from families and schools, will clean and organise them and then will redistribute to children that currently have none. One in four London children has no books at home. Sharing books with an adult opens all sorts of emotional and Learning oriented doors for young people and improves their outcomes. Giving young people access to exciting books will improve their personal outcomes.

Target Market(s)

Young people aged 0-14 primarily though some maybe older

Industry/Entity Type

Consumer

Logo Text

London Children's Book Projecf

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A colour logo
• An inviting, warm, accessible logo that evokes inspiration and opportunity that comes from books.
• A logo that evokes a sense of possibility
• A logo that implies this is fun I.e not educational

Nice to have

• I've seen a couple of ideas where books are end to end and like a tower on which a small child stands - sense of fun, exploration and opportunity
• I'd like to emphasise the inspirational aspect of books and how they foster imagination rather than education, learning or betterment
• Any child drawn should be gender neutral

Should not have

• Illustrations of open books, trees or light bulbs are probably too literal
• The logo does not need to reference London